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We began with an ideology of responsible change, a transition that is sustainable beyond boundaries, a pedagogy based on financial literacy using technology.
A value proposition specifies the type of value that a business will provide to its clients. Finding a distinct value proposition typically necessitates a novel approach to market segmentation. The value proposition is a strategic aspect that looks outward at consumers, at the demand side of the firm, whereas the value chain focuses on internal processes. Strategy is basically integrative, bridging the gap between demand and supply.
We started with a philosophy of responsible transformation, a cross-border transition that is sustainable, and a pedagogy centred on financial literacy through technology. While the number of high-net-worth people and the extent of their wealth provide an indication of the entire savings or money management business's 'potential market size' (or total addressable market), we now look at how the wealth industry chooses to respond to client demands. In other words, we investigate the wealth management industry's 'value proposition.'
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